The Health Insurance Group, formerly traded as SMQ Services Ltd, has been in business since 1993. The company was founded by John and David Collinge and, in the early days, primarily focused on private medical insurance. From the very beginning, first-class customer service has always been their priority, whether they were dealing with an individual or a company insuring 500 employees. As the business has grown and firms such as Healthcare Management Services in the NE came on board, John and David ensured that all new team members carried the same ethos, and today The Health Insurance Group still has clients from 1993. SMQ Services Ltd became an Appointed Representative of an AXA subsidiary in 2012, which The Ardonagh Group purchased in 2018. They control over £6 Billion in premiums with brands such as Swinton, Carole Nash, Towergate, to name but a few.